founder & ceo

Cheri Leverton

Mama Cheri is the lead owner and operator of SE. She is the glue that holds it all together. When she isn't attending runway events, hand selecting each and every dress in the store, she's working in some other capacity.

She's our operating CFO, Store Manager, Director of Training & Development, Receptionist, and her favorite, a Stylist.

Whether it's for one of her 3 children, 8 grandchildren, or her business baby (SE), Cheri is the essence of what it means to be a mama and a total servant at heart.

marketing coordinator

Ariel Dilworth

Ariel is our marketing coordinator and content creator for SE. She is a good idea machine who has a passion for writing, photography, and love, of course.

She is in charge of advertising, taking our photos, creating graphics, managing our website, the referral program, and is the personality behind all the posts you read online.

When she's not working for us you can find her doing all mom things for her three daughter, or working her own photography business of 10 years, Photos by Ariel.

Operations Coordinator

Aubrey Galligos

Aubrey, Cheri's daughter, is our catch-all person here at SE. She is our Swiss Army Knife. Whether it's assisting in product selection, posting stories and reels on social media, messaging back and forth with clients, running budget reports, being the tie breaking opinion, or modeling dresses, she does it all. And she does it all with a smile. She is our biggest support person, cheerleader, and master of all things behind-the-scenes. We simply could not do it without her.

When she isn't working for SE she can be found working as a therapist and social worker or hanging out with her hubs & two little ones.