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Simply Elegant by Cheri is the go-to place for all things Prom and Homecoming. Located right in the heart of Central Illinois. SE is just a short drive from:

  • Champaign, IL
  • Peoria, IL
  • Bloomington, IL
  • Springfield, IL
  • Decatur, IL

Prom Attendees from St. Louis, Chicago, and Indianapolis, frequently make the 2 hour drive to Simply Elegant not just for their unparalleled selection but their one-of-a-kind experience as well.


Here at SE, we know that dress shopping is an experience of it's own.

High School is hard. It is one of the most vividly remembered and emotionally charged times of your life. Romantic crushes, struggles to fit in and find a sense of belonging, pressure of parents and competition between peers in social, athletic, academic, and other areas. Between class, homework, and extracurriculars, there's hardly any downtime for you to spend with family, friends, or yourself. Statewide Testing, College Prep, & Applications, and Toxic School Environments all play a huge role. Not to mention that high school is the time of your life where we are supposed to figure out who we are and what we want to do with our life. It's like a pressure cooker. It's no wonder why Anxiety and Depression are at the top of the list for problems that teens face.


Here at SE, we care deeply about mental health. And what we try to offer to all of our customers is a an experience mindful of that. We strive to give high schoolers an experience that allows them to pause, to breathe, and to find joy even in stressful times.


Our 9,500 sq ft. store was designed with you in mind. Our prom wing holds 5+ large, luxurious dressing rooms and over 1,200+ designer gowns in sizes 0-28. Our runway viewing area has a tri-fold full-length mirror that makes from AMAZING photos and reels. The runway is surrounded with couches and chairs for your guests making for the perfect combination of luxury and comfort.

Let's help you find the perfect color, cutout, and style that will not only make you look like prom royalty but also a major trendsetter.

How To Shop Juniors

While we do accept walk-in appointments, we encourage all of our shoppers to schedule an appointment ahead of time either online or by giving us a call. An appointment ensures that you have a stress-free experience complete with snacks, beverages, and the undivided attention of one of our expert SE prom stylists.

With dresses available in sizes 0-28, and over 1,200+ dresses in-store, we offer style and size inclusivity for every taste and budget.

Prom & Hoco Appointments
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1 Standard Prom/Hoco Appointment

Price: FREE

Grab a friend or family member and come shop one of Central Illinois' largest prom dress collections. Upon entering you will be assigned one of our large, luxurious dressing rooms while one of our expert Prom Stylists helps you begin your search for the perfect dress.

Our bar will be stocked with water and soda as well as some yummy snacks. Each shopper is welcome to take advantage of our designated viewing areas complete with podiums and mirrors.

2 VIP Prom/Hoco Appointment

$50 for 1-5 people | $75 for 6-10 people

Grab your besties, your gals, or your sports team and snag a date for this next-level prom dress shopping experience. Our VIP appointments are held after hours so you and your crew can get together at whatever time works best for your schedule. The bar will be stocked with yummy snacks, soda and water.

Turn your favorite Spotify playlist on the loudspeakers. And make unforgettable memories while all of you shop one of Central Illinois' largest selections of prom dresses.